Polytag
Polytag provide a platform for using QR codes on packaging in a novel way, to track how the packaging is being recycled, direct consumers to product information, and create a deeper connection between brands and consumers.
The Polytag Vitality Project funded by the Mid Wales Challenge-Led Launchpad will enhance community wellbeing through promoting wellness and overall health using QR codes to provide access to vital information. The project will provide businesses with free access to Polytag’s unique platform to allow consumers to gain access to nutritional details, health recipes, and physical activities. Polytag are working to facilitate community interaction and foster a holistic approach to health by connecting brands to their consumers.
Innovation Strategy are supporting Polytag through a series of workshops on how to secure further funding and IP protection. The Mid Wales Challenge Led-Launchpad programme creates a network of small Welsh businesses that Polytag has been able to utilise to develop their project further and to gain partnerships. Innovation Strategy are also supporting Polytag in the employment of an individual through the Skills builder aspect of the programme, the place will be able to enhance their project management experience and gain valuable knowledge of PR actives.
To find out more about Polytag’s work head to their website.