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History Ventures
History Ventures are heritage consultants with a novel innovation to improve health and wellbeing within ageing communities. They are working to develop an app as part of their Nostalgia Nutrition Challenge for those aged 50 and above who are pre-diabetic or living with type-2 diabetes.
1 in 13 people in Wales lives with either type-1 and type-2 diabetes, and there is a growing rise in the diagnoses of type-2. Type-2 diabetes can be managed effectively, and sometimes without medication, through a healthy diet. History Venture’s app will provide users with curated recipes inspired by the culinary landscapes of the 1940s-70s to establish a connection between fond memories and healthy eating to manage diabetes.
Innovation Strategy secured History Ventures funding through the Mid Wales Challenge-Led Launchpad programme to begin building the app. Throughout the programme Innovation Strategy have also supported History Ventures through workshops on securing further funding, provided IP advice, conducting a marketing audit, and offering one-to-one business mentoring.
History Ventures have also taken on an individual as part of the Skills Builder Placements who is able to work on their marketing skills, learn about operating a small business, and understand more about projects to develop novel innovations.
To learn more about the work History Ventures do head to their website.